Lies, Damn Lies, and Tracking Ad Clicks

Just pushed a small update that is now tracking when visitors click on your Passionfruit ads. To see them, log into your PF account and click on any ad you've sold or sponsored. There's a few important things to keep in mind: Ad clicks are tricky to come by. Typically a good advertisement gets about 1% of viewers to click. Sometimes more, but sometimes much fewer.

Since we just began tracking clicks, it may take a few hours for ads to start registering any clicks, depending on the size of the blog sponsored.


Using your ad statistics

The key to these statistics is to take them with a pinch of salt. If you're familiar with the phrase, a grain of salt originated as an ingredient in a poison antidote. Statistics can and will poison your point of view if you let them.

Ad views show how many page views your ad was seen on the blog.

Ad clicks is how many times a visitor clicked on your banner.

It's easy to excited or disappointed at numbers. But neither of them accurately gauge the value of your advertisement. There are many other factors you should take into account when figuring out if a sponsorship is worth your money.

And there are many other questions to ask if your clicks are low. Is your banner clear and attractive? Is there a reason to click? Does the blog's audience fit your product or site? Is the ad lost in a sea of other ads? Does it stand out? Has your same image been on that blog for months?

We'll be adding more statistics and more views into these numbers to help you figure out how to get the most money out of your advertising dollar. For now, enjoy these context-free peeks into raw numbers that may poison you.

Wink wink.