I’m starting a new series today of one-off tips and tricks you can do to improve your sponsorship program and sell more ads. First on the list: place your ads higher on your sidebar.
Sidebar ads are one of the most popular placements. Sadly most bloggers put their sidebar ads below their Instagram feeds and email subscription boxes and best-of post lists and everything else.
Advertisers want to be as close to the top of the page as possible. It’s simple: more eyeballs see the top of the page. So put your ads up there. Sidebar ads should be right below your photo and name if you have one sidebar, or even at the very top if you have two sidebars.
Check this perfect placement by Brittany of Life, Set Sail:
Picture + name first, social icons, and then her “lovely sponsors”. Then comes all the searching and tags and followers and instagrams and button sharing. Nicely done.
Now go rearrange those widgets and show your sponsors they’re important.