Do This Today: Adjust Your Prices

The most common question I hear is “how much should I charge for my ads?” Pricing is incredibly complex and depends on a hundred variables. There’s one thing I do know, and one thing you should do right now if you’re not selling or if you’re sold out: Adjust.

Having trouble selling ads? Have you sold one in 2014 yet? Then lower your prices. Maybe in half. Cut them down and publicize the special and see what happens.

Selling too many ads? Booked into summer? Then raise your prices! Bump those suckers $10 or $20 or $50 if you’re booked more than 2 months and see what happens.

I see some insanely varied success on the Passionfruit Marketplace. Some blogs sell out, others can’t get a bite. Wanna bet one big factor is pricing?

6 Comments
  1. Desperately trying to make contact to clear up a billing issue. I feel like I’m jumping up and down waving a red flag… notice me… notice me. Can’t say the lack of communication is instilling confidence in your product (which for the most part I do love). Just respond in some way, any way. I’ve tried everything I could think of… email (oh maybe 6 of those), phone calls (twice), twitter (and I hate twitter) several times. Over a week of no contact makes a girl desperate.

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